The Impact of the advertising display on the brand image Case study: Condor electronics

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dc.contributor.authorBOUADJEHINE, Rayane
dc.contributor.authorHAMMOUTENE, Ali (Directeur de thése)
dc.date.accessioned2024-05-23T12:56:13Z
dc.date.available2024-05-23T12:56:13Z
dc.date.issued2017-06
dc.description.abstractIn a competitive market, the company must stand out and be visible to the consumer, not only that but it must attract his attention using different marketing strategies and several advertising tools , one of these tools is known as the advertising display, a technique which serves the company in promoting both its brand and its products . It also helps in creating and developing the company’s brand image, an objective that every company hopes to achieve in order to make its name lasts even more than its product. A strong brand image also increases the sales and creates a relationship between the consumer and the brand which leads to the customer loyalty.
dc.identifier.urihttps://dspace.hec.dz/handle/123456789/574
dc.language.isoen
dc.publisherEcole des Hautes Etudes commerciales
dc.subjectCommunication
dc.subjectAdvertising
dc.subjectAdvertising display
dc.subjectBrand
dc.subjectBrand image
dc.subjectBrand awareness
dc.titleThe Impact of the advertising display on the brand image Case study: Condor electronics
dc.typeThesis

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