The Effect of digital marketing strategy on the online customer experience in the service sector The Case of CASH Assurances
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Date
2023-06
Journal Title
Journal ISSN
Volume Title
Publisher
The School of Higher Commercial Studies
Abstract
Digital Marketing is a way used to promote products or services using technology. It helps businesses to focus on potential clients who are most likely to purchase their goods or services. The Online Customer Experience involves using digital channels like websites to interact with customers. It allows us to build a brand, to deliver a great customer experience, and to attract future consumers. We were able to determine that Digital Marketing can improve the Online Customer Experience through its Strategy and tactics thanks to a double field study that included a questionnaire with consumers and an interview guide tailored to CASH Assurances managers.
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Keywords
Digital Marketing, Online Customer, Product presentation, Service Sector, Marketing Strategy, Optimization, Online Customer Experience, SEO, CASH Assurances