The Effect of digital marketing strategy on the online customer experience in the service sector The Case of CASH Assurances

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dc.contributor.authorAOUACHRIA, Maria Massilia
dc.contributor.authorMECHTOUR, Radia ( Directeur de thèse )
dc.date.accessioned2024-05-18T05:29:00Z
dc.date.available2024-05-18T05:29:00Z
dc.date.issued2023-06
dc.description.abstractDigital Marketing is a way used to promote products or services using technology. It helps businesses to focus on potential clients who are most likely to purchase their goods or services. The Online Customer Experience involves using digital channels like websites to interact with customers. It allows us to build a brand, to deliver a great customer experience, and to attract future consumers. We were able to determine that Digital Marketing can improve the Online Customer Experience through its Strategy and tactics thanks to a double field study that included a questionnaire with consumers and an interview guide tailored to CASH Assurances managers.
dc.identifier.urihttps://dspace.hec.dz/handle/123456789/359
dc.language.isoen
dc.publisherThe School of Higher Commercial Studies
dc.subjectDigital Marketing
dc.subjectOnline Customer
dc.subjectProduct presentation
dc.subjectService Sector
dc.subjectMarketing Strategy
dc.subjectOptimization
dc.subjectOnline Customer Experience
dc.subjectSEO
dc.subjectCASH Assurances
dc.titleThe Effect of digital marketing strategy on the online customer experience in the service sector The Case of CASH Assurances
dc.typeThesis

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