Study of the brand image of KIA Motors in the Algerian car market CASE STUDY : KIA Motors Algeria

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dc.contributor.authorBENALI, Youcef
dc.contributor.authorREMINI, Amine (Directeur de thése)
dc.date.accessioned2024-06-04T09:17:49Z
dc.date.available2024-06-04T09:17:49Z
dc.date.issued2015-06
dc.description.abstractThe brand image is a very important element for customer, because it guides most of his purchasing decisions, especially when he wants to buy something expensive like a car. The customer collects more information about the brands available in order to be able to compare clearly the different products available in the market, and then choose the product which provides more satisfaction. For a car dealer studying the perception of the brand they market is crucial. Because it helps to improve the brand image continuously, and prevent any bad consequences like losing market shares.
dc.identifier.urihttps://dspace.hec.dz/handle/123456789/815
dc.language.isoen
dc.publisherEcole des Hautes Etudes commerciales
dc.subjectBrand
dc.subjectBrand image
dc.subjectBrand identity
dc.subjectKIA Motors
dc.titleStudy of the brand image of KIA Motors in the Algerian car market CASE STUDY : KIA Motors Algeria
dc.typeThesis

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