Marketing

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Browsing Marketing by Author "ABDELOUAHAD, Fatima"

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    The impact of social media presence on the brand image. CASE STUDY : SARL Tammy
    (The School of Higher Commercial Studies, 2023-06) ABDELOUAHAD, Fatima; DJEDI, Souad ( Supervisor )
    With the increasing prevalence of social media platforms, companies must strategically manage their online presence to effectively shape and maintain a positive brand image. The importance of brand presence on social and its impact on brand perception explores the challenges and opportunities associated with online brand management, and provides insights into developing effective strategies for enhancing brand image in the digital landscape. This Master’s dissertation is divided into three chapters. The first chapter is dedicated to brand image and its constructs, the second chapter discusses social media and the last chapter deals with the impact of social media presence on the brand image TIP TOP.
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    Item
    The impact of social media presence on the brand image. CASE STUDY : SARL Tammy
    (The School of Higher Commercial Studies, 2023-06) ABDELOUAHAD, Fatima; DJEDI, Souad ( Supervisor )
    With the increasing prevalence of social media platforms, companies must strategically manage their online presence to effectively shape and maintain a positive brand image. The importance of brand presence on social and its impact on brand perception explores the challenges and opportunities associated with online brand management, and provides insights into developing effective strategies for enhancing brand image in the digital landscape. This Master’s dissertation is divided into three chapters. The first chapter is dedicated to brand image and its constructs, the second chapter discusses social media and the last chapter deals with the impact of social media presence on the brand image TIP TOP.